Architectural and urban design involve a multitude of stakeholders: engineers, architects, planners and non-specialists, all of whom view the process from different perspectives and have different objectives, needs and desires. This naturally leads to many challenges and for any architectural project to be a success, all parties involved must have a shared understanding of the goals. Luckily, 3D rendering and architectural visualisation techniques can help.

​Using powerful 3D visualization software, architects, designers and 3D artists can manipulate designs in real time, quickly transitioning between concept and actualisation, exploring various options, making refinements, and creating multiple versions of designs.